All our collections utilise the most advanced manufacturing process in order to produce some of the finest quality socks on the market. This includes the use of 200 gauge knitting machines.
What does this mean?

Higher needle count knitting machines produce durable, yet finer socks (the lower the needle count, the thicker and coarser the sock) and the fine gauge ultimately allows for better fitting, luxuriously comfortable socks.
Many sock brands produce their men’s hosiery on knitting machines with only a low gauge (96 needle) or mid gauge needle count (132-180 needle) meaning that your London sox are finer yet stronger than a majority of socks on the market due to the density of the stitching. The denser the sock, the more refined they feel and the more comfortable your sock is on the foot.

So stop spending your hard earned cash on socks that are made cheaply that compromise on comfort and fall apart after a few washes